OVERVIEW.
Tsopani is a new outdoor apparel brand designed for mountain climbers who demand gear that supports performance, durability, and purpose. Before finalizing its first product line, the Tsopani team prioritized deep customer insights—seeking real feedback from field testers to shape the earliest design decisions.
The Challenge
With no existing brand presence and no product live, Tsopani needed a launchpad—not a full website. They required a fast, conversion-led landing page that could communicate their ethos, introduce the brand visually, and channel visitors into a long-form research survey. At the same time, the experience needed to feel premium and intentional, reflecting the early identity of a high-end technical apparel brand.
The Solution: A Framer-Built 0→1 Launch
We designed and developed Tsopani’s first web presence using Framer—a fast, modern platform ideal for rapid iteration. The landing page blends sharp visuals, confident typography, and the brand’s emerging design language to create a focused user journey that captures interest and drives action.
Key Enhancements
Brand-Infused Visual System
Motion, spacing, and color choices were guided by Tsopani’s early brand cues—clean, modern, and inspired by mountain environments. The layout emphasizes clarity and strength while giving the brand room to grow.
Conversion-Focused Structure
Every section is purposeful: a simple narrative, clear value propositions, and a strong call to action that channels traffic into the product research survey.
Integrated Product Research Workflow
The page connects directly to a custom Typeform survey built to gather rich insights from prospective field testers. Logic, branching, and long-form questions help the Tsopani team shape upcoming product decisions with real-world data.
Klaviyo Lead Capture + SMS
Email and SMS opt-ins were integrated with Klaviyo from day one to support future launches, marketing sequences, and community building.
Fast, Flexible, and Easy to Update
Built on Framer, the site loads instantly, adapts beautifully to mobile, and gives the Tsopani team the ability to evolve the experience as the brand scales.
Results & Impact
The new Tsopani landing page now:
Communicates the brand with clarity and confidence
Converts visitors into highly qualified survey participants
Collects deep product insights to guide design and development
Builds an early email + SMS audience for future launches
Establishes a digital foundation the brand can grow from
Conclusion
Tsopani’s debut landing page is more than a placeholder—it’s the first building block in a long-term digital and product strategy. By combining a sharp brand expression with a research-driven workflow, the new site positions Tsopani to develop gear shaped by real climbers, not assumptions.
Ready to turn your 0→1 ideas into launch-ready digital experiences? Let’s build something bold.
