If Your Website Were a Salesperson, Would You Hire It?

But now ask yourself: is your current site the rockstar closer who builds trust, answers questions, and converts? Or is it mumbling awkwardly in the corner, half asleep, wearing socks with sandals?

Your website has a job to do. A big one. It should be converting visitors into leads, customers, supporters, or donors. If it’s not doing that, something’s broken.

What a Great Digital Salesperson Looks Like

Let’s break it down. Here are the traits of a high-performing website, aka a digital salesperson that deserves a raise:

Looks the part. First impressions count. Your site should look professional, modern, and aligned with your brand. Think clean layout, consistent colors and fonts, and a vibe that feels intentional, not accidental.
Knows what to say. Your copy should be clear, concise, and benefit-driven. Great salespeople don’t ramble—they connect. Your website needs to speak directly to your audience, not just about what you do, but why it matters.
Makes the next step obvious. Whether it’s a “Book a Call,” “Donate Now,” or “Sign Up,” your calls-to-action should be easy to find and enticing to click.
Answers questions before they’re asked. Good design anticipates user needs. Think FAQs, service descriptions, testimonials, and simple navigation. Don’t make people dig—they won’t.
Works around the clock. Your site doesn’t sleep. Make sure it’s mobile-friendly, fast, and fully functional 24/7. Anything less is like having your best salesperson ghost your customers.

Small Business, Big Opportunity

You might be thinking, "I’m just a small biz" or "We’re a tiny nonprofit.” But that’s exactly why this matters. You don’t have an army of sales reps or unlimited marketing dollars. Your website is your frontline. It works when you’re not. And it levels the playing field against bigger competitors.

Here’s the kicker: A strong, strategic website doesn’t just "look good" – it works. It pulls its weight. It speaks for you when you’re busy doing the actual work. So take a hard look: if your website walked into a job interview tomorrow... would you be excited to hire them? Or politely show them the door?

Let’s imagine for a second that your website is an actual person—a salesperson on your team. This person shows up every day, greets every potential customer or donor, gives them the lowdown on your business or mission, and guides them toward taking action.

But now ask yourself: is your current site the rockstar closer who builds trust, answers questions, and converts? Or is it mumbling awkwardly in the corner, half asleep, wearing socks with sandals?

Your website has a job to do. A big one. It should be converting visitors into leads, customers, supporters, or donors. If it’s not doing that, something’s broken.

What a Great Digital Salesperson Looks Like

Let’s break it down. Here are the traits of a high-performing website, aka a digital salesperson that deserves a raise:

Looks the part. First impressions count. Your site should look professional, modern, and aligned with your brand. Think clean layout, consistent colors and fonts, and a vibe that feels intentional, not accidental.
Knows what to say. Your copy should be clear, concise, and benefit-driven. Great salespeople don’t ramble—they connect. Your website needs to speak directly to your audience, not just about what you do, but why it matters.
Makes the next step obvious. Whether it’s a “Book a Call,” “Donate Now,” or “Sign Up,” your calls-to-action should be easy to find and enticing to click.
Answers questions before they’re asked. Good design anticipates user needs. Think FAQs, service descriptions, testimonials, and simple navigation. Don’t make people dig—they won’t.
Works around the clock. Your site doesn’t sleep. Make sure it’s mobile-friendly, fast, and fully functional 24/7. Anything less is like having your best salesperson ghost your customers.