OVERVIEW.
Client Overview
Aldo Consulting is a Denver-based firm specializing in right-of-way consulting and concrete services. With over 20 years of experience, founder Troy Aguinaldo and his team guide developers through complex permitting processes while also providing expert concrete work for commercial and residential projects. As their business evolved, Aldo Consulting needed a digital presence that matched their professionalism and could support targeted lead generation.
The Challenge
The original website lacked clarity and modern functionality. It didn’t effectively communicate the dual nature of Aldo’s services—consulting and concrete—and it wasn’t optimized for digital marketing. The site was difficult to update, didn’t reflect the quality of Aldo’s work, and wasn’t converting traffic into leads. On top of that, hosting costs were high and performance was sluggish.
The Solution: A Strategic Redesign on Framer
We rebuilt AldoConsulting.co from the ground up using Framer—a fast, modern platform ideal for high-performance marketing websites. Our goal was to create a sleek, conversion-optimized site that reflected Aldo’s professionalism while enabling agile marketing efforts.
Key elements of the redesign included:
Dual Homepage Structure: We created separate homepage experiences for “Consulting” and “Concrete” services, allowing Aldo to run targeted ad campaigns without managing two separate websites.
Conversion-Focused Design: The new site features clear service breakdowns, strong calls to action, trust-building testimonials, and a visual aesthetic that reinforces expertise and reliability.
Ease of Use: Built on Framer’s intuitive editor, the site can be updated quickly by the Aldo team—no dev needed.
Improved Performance & Cost: Hosting costs have decreased, and the new site loads faster across devices.
Results & Impact
38% Increase in Digital Leads: Better UX and targeted landing pages are driving more qualified inquiries.
Lower Hosting Costs: Switched to a more efficient and affordable hosting solution.
Higher Conversion Rates: Visitors respond positively to the clean, professional design, boosting trust and engagement.
Marketing Flexibility: Separate homepages enable highly targeted campaigns across Google, Instagram, and Facebook.
Conclusion
Aldo Consulting’s new website isn’t just a facelift—it’s a powerful business tool. With a faster, more focused, and easier-to-manage site, Aldo is now better positioned to attract leads, communicate value, and grow their brand across Colorado.
Project Highlights:
Platform: Framer
Duration: 3 Months
Key Features: Dual homepages, responsive design, lead generation optimization
Results: +38% digital leads, better conversion, lower costs
Is your website working hard enough for your business? Let’s build something smarter.
