OVERVIEW.
Client Overview
Elle Media Lab is a full-service digital media and lifestyle agency powered by women. Founded by Maria A. Pardalis, the agency has grown into a global force, empowering female creatives and supporting entrepreneurs through curated media solutions and bold brand storytelling. As the agency’s clientele expanded and its reputation soared, Elle Media Lab needed a website that matched its elevated vision and values.
The Challenge
The original Wix website no longer reflected the caliber of Elle Media Lab’s work or the sophistication of its clients. The outdated design, lack of polish, and limited interactive capabilities didn’t convey the agency’s dynamic spirit or strategic creativity. A major refresh was needed to elevate the aesthetic, improve user experience, and better represent the brand's unique mission.
The Solution: A Framer-Powered Digital Rebrand
A full redesign was executed on the Framer platform to deliver a sleek, interactive, and emotionally resonant website experience. The goals were clear: reflect Elle Media Lab’s elevated brand identity, attract premium clients, and tell a compelling story that aligns with their mission to empower working women in creative industries.
Key Enhancements
Modern Visual Identity:
A bold and contemporary design was introduced, using high-quality visuals, elegant typography, and smooth transitions to make an immediate impact.
Founder Story Integration:
Maria Pardalis’s inspiring personal mission was integrated throughout the site, adding depth and emotional resonance while connecting with like-minded clients and collaborators.
Service Showcase:
Clear and compelling sections were crafted to outline Elle Media Lab’s media and branding services, tailored to resonate with entrepreneurs and small businesses globally.
Micro Animations & Transitions:
Framer’s interactive features brought the site to life with subtle animations that enhance the user journey without overwhelming it.
Optimized Performance:
Leveraging Framer’s lightning-fast performance ensures smooth navigation and fast load times across all devices.
Empowered Contact Experience:
A reimagined contact section makes it simple and inviting for prospective clients to take the next step.
Results & Impact
The new Elle Media Lab website is designed to drive:
Stronger first impressions through refined visuals and storytelling
Increased lead generation with clearer service offerings and streamlined inquiry options
Greater brand alignment that authentically reflects the agency’s mission and talent
More meaningful connections with purpose-driven clients and collaborators
Conclusion
The Elle Media Lab website redesign on Framer is more than a visual upgrade—it’s a digital embodiment of the agency’s mission: to empower, inspire, and elevate. With an experience as polished and powerful as the brand itself, Elle Media Lab is ready to tell even more stories that matter.
Ready for your brand glow-up? Let’s tell your story.
