OVERVIEW.
Client Overview
Auxo Law is a boutique legal practice offering personalized counsel in business law, mergers & acquisitions, and estate planning. With a presence in both Colorado and New York, the firm combines deep legal expertise with a personal, client-centered approach. Auxo serves entrepreneurs, small businesses, and families with thoughtful legal strategies that help them grow, build, and leave a legacy.
The Challenge
Despite Auxo Law’s proven track record and modern legal approach, its original website failed to reflect the firm’s caliber, clarity, and geographic reach. The outdated digital presence created several key pain points:
A generic and dated design that didn’t convey trust or professionalism
Poorly organized content that made it difficult to understand service offerings
Limited visibility in local SEO, especially in both the Denver and New York markets
Lack of compelling storytelling or visual elements to differentiate the firm
A weak conversion funnel for prospective clients seeking help or consultations
As the firm expanded and its reputation grew, it needed a site that not only showcased its expertise but also converted visitors into confident clients.
The Solution: A Modern, Human-Centered Digital Presence
We partnered with Auxo Law to create a sophisticated new website that mirrors the firm’s values: clear counsel, personal commitment, and intentional growth. The redesign blends professionalism with warmth—balancing corporate credibility with authentic storytelling to attract and reassure both business and family clients.
Key Enhancements
Refreshed Visual Identity
We delivered a clean, modern design rooted in trust and expertise. The visual system uses structured layouts, serif-accented typography, and refined color choices to communicate both professionalism and approachability.
Clarified Services & Structure
The new site features streamlined navigation and well-defined service sections, covering everything from entity formation and M&A to estate planning and probate. This gives users a clear understanding of what Auxo offers at every stage of life or business.
SEO-Optimized for Dual Markets
We implemented SEO best practices to help Auxo rank in both the Denver and New York legal markets, with optimized headings, location-based metadata, and geo-specific content that boosts local search visibility.
Human-Centered Messaging
We rewrote all website copy to reflect Auxo’s voice—clear, concise, and empathetic. The messaging balances legal rigor with personal warmth, making even complex legal services feel accessible and client-friendly.
Lead-Generating UX
The website is now built to convert. We introduced call-to-action buttons, clear contact options, and thoughtful user flows that guide visitors toward scheduling a consultation or reaching out directly.
Founder Story & Social Proof
To build trust, we elevated founder Chris Tzortzis’s story and credentials, while also showcasing key impact metrics (like $40M+ in closed transactions and 100+ businesses served) to demonstrate experience and credibility.
Results & Impact
The new Auxo Law website transforms the firm’s online presence into a scalable, SEO-smart platform ready for growth. With a refined digital brand and a clear articulation of services, Auxo is now positioned to:
Strengthen its brand perception across both local and national markets
Increase client engagement through targeted messaging and conversion-driven design
Improve SEO performance in Colorado and New York legal search terms
Build credibility through thought leadership and storytelling
Support long-term growth with a flexible, future-ready site architecture
Conclusion
Auxo Law’s redesigned website is more than a digital facelift — it’s a bold step into the next phase of the firm’s growth. By aligning its online presence with its mission of clarity, care, and counsel, Auxo can now serve its clients with the same excellence online that it delivers in practice.
Need a legal website that works as hard as you do? Let’s build it together.
