OVERVIEW.
When the team at Petit Loup Academy first launched their online presence, they did what most scrappy founders do — they built it themselves on Wix. It worked. Families found them. Tours got booked. But as the school's reputation grew, the gap between the warmth and intentionality of the in-person experience and what lived online became harder to ignore. The site felt generic in a way the school simply wasn't.
Petit Loup is a French immersion preschool rooted in art, culture, and community. It's the kind of place parents feel the moment they walk through the door. The website needed to carry that same feeling before they ever stepped foot inside.
The Rebuild
We moved the entire site to Framer, which gave us the flexibility to introduce subtle, playful animations that bring the brand's warmth to life without being precious or overdone. Every motion was intentional — designed to delight, not distract.
Beyond the aesthetic lift, we focused on solving real UX friction points the original site created for prospective families:
Daily schedule — Parents want to know what a day actually looks like. We redesigned this section with a clear, visual layout that makes the rhythm of a child's day easy to follow at a glance.
Pricing & tuition — We built a cleaner comparison experience so families can quickly understand their options without wading through dense copy or having to email to get answers.
Summer camp registration — With a growing camp program, we created a dedicated, streamlined flow that makes signing up simple and stress-free.
Tour booking — One of the most important conversions on the site. We simplified the path so families can schedule a visit in seconds.
Cleaning Up the Map
The original site had accumulated pages and navigation patterns that made sense in the moment but created confusion for new visitors. We audited the full taxonomy, consolidated where it made sense, and rebuilt the navigation around how prospects actually think — not how the school internally organizes information. Fewer pages, clearer paths, less second-guessing.
The Result
A website that finally matches the school. Warm, considered, and quietly confident — just like Petit Loup itself.
