Parenzo designs and builds a small number of high-end homes in Cleveland each year. We built the brand identity and the Framer site together, so every residence could be shown with its plans, its construction stage, and its price before ground breaks.
Scope of work
Branding
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Web design
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Development
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Platform
Framer
Location
Cleveland, OH
Type
Luxury Homebuilder
Parenzo’s current residences are still in planning, so there were no photographs to lead with. The luxury brands buyers measure against lean on years of architectural photography. Parenzo had to earn the same trust with plans, renderings, and specifications.
The brand had to feel credible on evidence alone: real plans, real prices, and nothing claimed that the homes couldn’t back up.
The brand
1,500 years
The standard behind the name, borrowed from the Euphrasian Basilica in Poreč
Parenzo is the Italian name for Poreč, a coastal city in Istria, Croatia. We built the identity around that story: The Seasons for headlines, Urbanist for everything you read, and a palette of Italian Ganache, Cream Latte, and Parenzo Breeze. The brand guidelines live on the site itself, with logos, colors, and fonts ready to download.
The approach
Every residence lives in the Framer CMS with its own price, plans, construction stage, and downloadable floor plans, so Parenzo can publish or update a home without us. Renderings are labeled as renderings, and every residence page explains that the images show design intent until photography replaces them.
We also wrote an llms.txt file so AI search tools describe Parenzo accurately, down to each home’s address, price, and listing agent.
