AI Search
Google says it plainly. There are no special technical requirements or extra schema for AI Overviews or AI Mode. The same fundamentals that have always mattered, clean structure, real content, a site that says something worth repeating, are what’s now getting picked up by Claude, ChatGPT, and Gemini too. I build to that standard because it’s the only one that holds up.
THE BLUEPRINT
01
Get the facts straight
Every site should say the same thing about who you are, what you build, and where you build it. Not just on the homepage, across every listing and profile a buyer or an AI might check. Inconsistency reads as unreliable to a machine the same way it does to a person.
02
Publish real answers
Generic “about us” copy doesn’t reflect the work. I write pages that answer what a buyer, investor, or partner actually asks before hiring you: project scope, service area, what makes this build different from the last one. First-hand detail beats polished filler, for a person and for a crawler.
03
Keep it readable by a machine
A page can look sharp to a human and be invisible to a crawler. I build in clean, crawlable HTML with real headings and internal links, and the schema in the code always matches what’s actually on the page. Nothing load-bearing gets buried in an image or an animation a machine can’t parse.
04
Make the story hold up everywhere
Your website, your Google Business Profile, your press, your portfolio. They should describe the same business the same way. I don’t manufacture mentions or pad a site with pages built to catch every possible search phrase. Consistency is the credibility signal, not volume.
05
Report what’s real
No one, me included, can promise your site gets cited inside a specific AI answer. What I can show you is what’s actually measurable: search visibility, referral traffic, the technical health of the site itself. Same standard I hold every project to. No invented numbers, no guaranteed outcomes.
The standard
AI Search isn’t a separate system I’m selling you.
It’s the plain name for what’s already happening, buyers, investors, and partners increasingly ask an AI before they land on your site at all. Google’s own guidance confirms there’s no special AI layer to game, just the SEO fundamentals, built right.
Read Google’s guidance on AI features →
The foundation underneath it
The plumbing nobody sees until it’s the reason a beautiful site never gets found.
I’ve written about this at length in The Luxury Builder’s Guide to AEO. Schema markup, clean code, the emerging llms.txt standard, it’s the plumbing nobody sees until it’s the reason a beautiful site never gets found. I’ve already built this stack, llms.txt included, for a real estate developer client here in Denver. I build both: the site your buyers screenshot, and the structure underneath it that lets an AI actually find, understand, and recommend you.
Read The Luxury Builder’s Guide to AEO →
This isn’t a switch I flip.
It’s the same technical groundwork I build into every site, extended to a new set of readers who happen to be AI models instead of people. If you want a plain read on whether your current site can be found by the tools your buyers are already using, that’s a short conversation, not a sales pitch.
Start a conversation →