Scope of work
Web design
/
Development
/
Platform
Framer
Stage
Pre-Launch
Category
Outdoor Apparel
Tsopani wanted gear built around what climbers actually need, not what looked good in a deck. That meant collecting real feedback from field testers before locking in a single product decision.
The brand needed a digital front door premium enough to earn that feedback, even with nothing for sale yet.
The Results
What It's Doing Already
The page gives Tsopani a clear, confident introduction, then sends the right visitors straight into a long-form survey built to shape the first product line. Every email and SMS opt-in feeds directly into Klaviyo, so the audience Tsopani is building now becomes the list it launches to later.
How I Built It
I built the site in Framer for speed, since the brand identity was still evolving and the page needed to ship fast without locking Tsopani into a rigid structure. The visual system pulls from early brand cues, clean layout, confident type, color choices drawn from mountain environments, so the page reads as a real technical apparel brand, not a placeholder.
A custom Typeform survey sits inside the flow, with branching logic and long-form questions built to surface real input from field testers rather than surface-level signups. Loads fast, holds up on mobile, built to evolve as Tsopani moves from research to product.
